5 Must-Do Pinterest Marketing Tips for 2026

1. Create or Switch to a Business Account

If you’re still using a personal account, it’s time to level up! Pinterest Business accounts give you access to powerful analytics so you can track which pins your audience loves. Insights into what’s working help you double down on what connects—so you can pin smarter, not just harder.

Analytics are the game-changer for anyone who takes their traffic—and their business—seriously.

2. Know Your Niche—And Your People

When marketers say “pick a niche,” they usually mean a topic.

But success comes from understanding the community around that topic: what do they care about, what problems can you solve, and how can you help them celebrate themselves?

If you love fashion, think beyond trends and focus on how you help people feel great wearing something new. If you know nothing about digital marketing, don’t fake it. Serve where you’re passionate and can actually make an impact :)

3. Use a Consistent Pin Style

Branding isn’t just a logo.

On Pinterest, your “look” is often your first impression.

Stick to a repeatable color palette, fonts, and layouts so your pins are instantly recognizable, even when someone’s just scrolling fast.

Consistent visuals help your pins stand out and make it easier for people to remember (and trust!) your brand.

4. Send Clicks to a Blog or Product Page

A pin is just the start—the “hook” that brings visitors in. But you need a legit destination: a blog post, offer page, or real product listing.

People look for ideas and solutions on Pinterest. The more you help, the more you build trust, and the more likely visitors are to eventually buy from you—often not on the first visit, but after getting to know and trust your brand.

A classic rule in marketing: customers usually need to see your message at least 7 times before buying. In fact, Pinterest users are known for being planners—so get ready to meet them at every stage.

For more on how Pinterest users plan and shop over time, check out this Simple Pin Media post.

5. Do Keyword Research and Give People What They Want

Pinterest is a search engine, so thinking like a searcher is key.

Use free tools like the Pinterest search bar—just start typing and notice the suggestions that pop up for instant keyword ideas.​

You can also use the free Pinterest Trends tool (trends.pinterest.com) or paid services like PinClicks.

Find out what people are craving, then create pins that answer those needs.

Give the people what they’re searching for—and don’t forget to use those exact phrases in your pin titles, descriptions, and boards!

Ready to level up your Pinterest strategy?
Get PinLab AI and start building your faceless online brand—you’ll be surprised how fast your Pinterest traffic grows when you focus on the right things.